Golf course management is entering a new era—one where technology is no longer just a support tool, but the backbone of customer experience, club operations and strategic decision-making. And although many clubs have yet to make the leap, digital transformation is no longer optional: it’s essential.
A paradigm shift: from tee times to artificial intelligence
In an increasingly competitive landscape with more demanding players, golf clubs must adapt. Digitalisation offers tools that, when used effectively, don’t just streamline processes—they unlock new ways to retain players, boost sales and drive growth.
It goes far beyond accepting online bookings. We’re now talking about fully integrated management software that centralises all club operations—from tournament registrations to staff performance tracking and service profitability analysis. Platforms such as Golfmanager or Teeone are already showing how digitally run clubs can reduce operating costs, enhance sustainability and significantly grow revenue.
Mobile apps and player experience: a closer connection than ever
The mobile phone has become the new starter on the tee. From apps that allow players to book tee times or check their handicap, to augmented reality tools that help visualise playing strategies or access real-time weather data, the player experience is now quite literally at their fingertips.
Forward-thinking clubs have already adopted fully digital solutions, with over 90% of players using their mobile app. This has helped eliminate queues at reception, deliver real-time tournament results and replace paper scorecards with virtual ones. eliminar colas en recepción, gestionar los resultados de torneos en tiempo real o activar tarjetas virtuales que sustituyen al papel.
Data: the new green
Data analytics is one of the most powerful trends in modern golf management. By collecting structured data—from bookings and consumption habits to playing preferences—clubs can make evidence-based decisions rather than relying on guesswork. recopilación estructurada de información (desde reservas, hábitos de consumo o preferencias de juego), los clubes pueden tomar decisiones basadas en evidencia y no en intuición.
This opens the door to anticipating customer needs, designing dynamic pricing models, offering personalised promotions and even planning course maintenance based on historical patterns and weather forecasts. The future belongs to clubs that listen to their data.
Artificial intelligence: the strategic co-pilot
The emergence of generative AI marks a turning point in golf management. Course managers can now use AI as a strategic partner—drafting personalised emails to re-engage members or generating performance reports across all areas of the club.
And this is just the beginning. Artificial intelligence, combined with other emerging technologies like IoT and augmented reality, will transform how we interact with the sport altogether.
Digital marketing: from visibility to conversion
Many clubs are still falling short when it comes to their online presence. At a time when golfers no longer rely on paper guides but instead turn to search engines and social media, having an outdated website or inactive profiles is simply missing out on sales opportunities.
Digital marketing—SEO, social media, email campaigns and targeted ads—not only boosts visibility but also drives bookings, fosters loyalty and turns leads into paying customers. Moreover, it allows you to automate campaigns, send tailored offers and track performance to optimise results.
Personalisation: the key to loyalty
Today’s players increasingly seek unique, tailored experiences. Digital tools make it possible to customise offerings for every type of player—from beginners looking for lessons and equipment hire to premium players after exclusive tournaments and VIP treatment.
When combined with intelligent cross-selling and up-selling strategies, personalisation can significantly increase average customer spend and strengthen long-term loyalty.
What now?
Yes, golf is played on grass—but today, it’s also won in the cloud. Digital transformation isn’t a luxury for elite clubs; it’s a real, accessible and profitable opportunity for any golf business ready to professionalise operations, improve margins and deliver a more memorable experience.
At Two For Golf , we help clubs, hotels, and destinations take the leap into digitalisation with a proven methodologydeveloped by experts who truly understand the industry. We analyse your current setup, design the ideal product, position it across the right channels, and train your team to ensure everything runs smoothly.
Because having the technology is not enough—you need to know how to use it.
Ready to transform your golf club and position it as a benchmark in the industry?
At Two For Golf , we’ll help you make the most of digital opportunities. Get in touch—let’s start building your future today.