Providing a good customer experience is no longer enough. In a highly competitive and demanding industry like golf, where players expect more than just a well-maintained course, the key to standing out lies in personalisation. Clubs that truly take the time to understand their golfers and adapt to their needs are the ones capable of turning a visit into an unforgettable experience.
Beyond the green: emotions, details and people
The customer experience at a golf club goes far beyond 18 holes. It begins with the booking and continues long after the final putt. Every interaction matters: from the welcome at reception to the way an issue is handled. It’s all part of a story the customer lives and remembers.
That’s why personalisation is not a luxury—it’s a necessity. What does the regular customer enjoy? How do international guests behave? What kind of service truly makes a difference to a demanding golfer? The answer lies in knowing them, anticipating their expectations and exceeding them.
Personalisation is excellence
At Two For Golf we know it well: to personalise is to professionalise. We help clubs design a service that is not only efficient, but truly memorable. One that treats each guest not as a number, but as an individual.
How is this achieved? Through several key elements:
- Ongoing training for the team, not only in service but also in golf culture. A staff that understands the golfer speaks their language.
- Customer service processes tailored to each profile: local players, international visitors, members, beginners or experts.
- Active listening and follow-up: a guest who feels heard is a guest who returns.
- Responsiveness and a proactive attitude in complex situations : this is where a club’s true reputation is built.
From customers to fans: the power of detail
Clubs that embrace personalisation as a strategy turn customers into brand ambassadors. Outstanding service aligned with the club’s values has a ripple effect: word-of-mouth, loyalty, and a solid online reputation.
This is even more relevant in today’s context, where golf is seen as a safe, healthy, and highly appealing sport for travellers. Players are no longer just looking to play—they want to feel part of a unique, well-crafted, and authentic experience.
We help you create unique experiences
At Two For Golf , we guide clubs and resorts on this journey. We analyse the business, identify key strengths, develop an attractive golf product and train the team to shine at every touchpoint.
Our 360º methodology places personalisation at the core, helping to increase average length of stay, raise average spend per guest, and position your brand as a benchmark in golf tourism. We connect your club with over 200 specialised tour operators, support your team with tailored training, and build a bespoke action plan to truly make an impact.
Because your success is our goal. Shall we talk?